March, 2005 |
 |
|
Market Snapshot - Japan
Cash, Credit, or Cellphone
Unlike the American consumer who pays
for daily goods and services through a variety of payment mechanisms
(cash, credit, check, ATM), the Japanese consumer is overwhelmingly
cash-oriented. For example, an American worker might carry around a
hundred dollars in cash to pay for snacks, lunch, and small ticket
items over several days, paying for big ticket items and groceries
with either credit, check, or ATM card. The Japanese “salary-man”,
on the other hand, might carry three times that amount and pay for
everything in cash. Whether it be concern about credit card fraud,
or the fact that most credit card bills in Japan are paid through
automatic withdrawal (no grace period or self payment), plastic in
Japan is subordinate to cash. But that could all change with the
debut of some cashless payment services developed in conjunction
with mobile phone operators. These cellphone based payment services
operate courtesy of an IC card installed into the back of the
cellphone which identify the user. To pay for something, a cellphone
payment user simply swipes the back of his or cellphone at checkout
to have the payment automatically debited from his e-wallet account.
The primary cellphone payment system
(aka mobile wallet) uses Sony’s IC Contactless FeliCa technology. As
the name stemming from the word "felicity" suggests, the system was
born to make daily living easier and more convenient. The card is
difficult to forge/reconstruct, and allows users to send/receive
data at high speed and with high security. The system is also
environment-friendly since the card can be used over-and-over
virtually forever by rewriting the data. NTT DoCoMo recently
announced that sales of i-mode FeliCa smart-card handsets exceeded
one million units. KDDI also recently announced that it would use
the Felica technology in its cellphones as well. Felica allows
customers to buy goods at convenience stores and eventually it will
enable the use the handsets as commuter passes and debit cards, as
well as cash cards and credit cards. Initially, the service involved
39 companies, including East Japan Railway Co. , All Nippon Airways
, Bank of Tokyo-Mitsubishi under Mitsubishi Tokyo Financial Group
Inc. , and convenience store operator am/pm Japan Co.
At present, the system is mainly
“prepaid”- users can deposit e-money in their Felica smart cards by
putting cash into exclusive machines or through credit card-based
settlements. Sumitomo Mitsui Banking Corp. recently announced it
will soon allow its account holders to transfer savings to mobile
phones which have electronic money functions. The service will be
offered jointly with Bitwallet Inc., operator of the "Edy" prepaid,
rechargeable electronic money service. Utilizing Sumitomo Mitsui's
Internet banking system, the new service will make it possible for
account holders around the clock to move money to NTT DoCoMo Inc.'s
"i-mode" cellphones that are equipped with Sony Corp.'s Felica
contactless integrated-circuit card technology. Fees of 105 yen will
be charged to transfer savings to cellphone handsets, but e-money
worth 105 yen will be awarded if users move 20,000 yen or more from
their accounts.
|
|
|
Archive
View content
from past editions of our monthly Japanalyzer newsletter!
|
This
Month's Bridge Builder
Featuring
the real voice of IT across the Pacific
|
|
|
|
March, 2005
|
|
Japanese
Corporate Restructuring- a first hand account
Mr.
Yasuyuki “Tex” Abe, President and CEO, Sumisho Electronics
There was a time in corporate Japan when
extensive overseas experience was not necessarily viewed as
an advantage by company management. Particularly at the more
conservative Japanese corporations, the selection of CEO for
example, was most often based on seniority and head-office
experience more than anything else. Too much time overseas
could actually hurt one’s chances of becoming CEO because of
the perception that such managers tend to become more
“foreign” than “Japanese” in their thinking. At least that
is the way things used to be, according to Mr. Tex Abe,
President and CEO of Sumisho Electronics. Mr. Abe has been
President and CEO of Sumisho since June 2002 before which he
spent approximately 15 years overseas working mainly in the
US for Sumitomo group companies. Most recently he was
president and CEO of the Silicon Valley venture capital firm
Presidio Venture Partners, which is backed by Sumitomo
Corporation. Before that, he worked in New York City, Los
Angeles, and Houston (where he got the name “Tex”) in
various roles including project development and management,
project finance, corporate management, full turnkey
contracting, and major equipment sales and marketing. Mr.
Abe recently discussed the challenges of reforming Sumisho
using the skills acquired in Silicon Valley at a seminar
entitled “Applying the Best Practices of Silicon Valley in
Japan?“ arranged by Stanford’s Asia/Pacific Research Center.
This month's Bridge Builder features a summary of Mr. Abe’s
discussion surrounding the challenges and lessons learned at
Sumisho.
Mr. Abe introduced himself by explaining
that he was picked to be CEO not in spite of his relative
youth and overseas experience but because of it. Back in
2002 when Mr. Abe was promoted to the position, the company
was in need of corporate reform and looked to Mr. Abe’s
unique experience and enthusiasm for a solution. What they
got was a wide range restructuring initiatives designed by
Mr. Abe to streamline the company and make it more
profitable. Mr. Abe saw that the company was organized by
function, making it difficult to ascertain profitability. So
rather than having several cost centers and one big profit
center, Mr. Abe organized the company around business
groupings each with its own P&L. The next step was to
accelerate the reintegration of various IT related group
companies back into Sumisho. Mr. Abe believed that it would
be more efficient to have the companies in-house rather than
as separate companies. So by April of 2004 the company had
effectively become a flat organization, thereby dramatically
increasing the workload on the CEO- all part of the plan,
according to Mr. Abe who says he realized he needed to be
more involved. The results: Sumisho went from being a 4
company entity with 5 units to being 1 company with 16
strategic units and 3 regional offices. Mr. Abe emphasized
that a key part of this restructuring was the movement of
people throughout the organization. Along that movement came
an emphasis on team-building and pay for performance
initiatives (a common Silicon Valley trait).
Mr. Abe mentioned that there were some key
success factors behind the launch and completion of his
reforms. The first item was the cooperation of his
predecessor. Mr. Abe described how unusual it was for such a
young overseas executive to be appointed CEO and how the
previous CEO could have been resentful. But rather than
become a barrier, the previous CEO became a supporter which
truly smoothed the transition. The second factor was the
support of the major shareholders without which he would
have never been able to implement his reforms. The Q&A
session of Mr. Abe’s talk focused on his opinions with
respect to other Japanese companies and Japanese corporate
culture in general. When asked if he thought Sumisho’s
reforms and initiatives were typical of Japanese companies
today, he replied the Sumisho is still the exception not the
rule. But he believes that some day most major Japanese
corporations will need to go down this very same path.
|
|
,

IC Card World 2005
March 1-4, 2005,
Tokyo Big Sight (Tokyo International Exhibition Center)
An exhibition of Smart cards, card systems, RFID,
applications, peripheral equipment, etc. for the Japanese market.
Wireless
Solution Forum
April 13-14, 2005,
Tokyo Big Sight (Tokyo International Exhibition Center)
Wireless Solution Forum is an event where proposers
of wireless and mobile solutions meet the decision makers of user
companies and organizations. 3rd generation mobile phone services and
solutionssuch as Wireless LAN and bluetooth, are introduced to users as
powerful tool to enhance work performance. Also,solution utilizing
cellular phones,PDA,and notebook PCs,and many other solution will be
introduced.
|