January, 2005 |
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Market Snapshot - Japan
Cracking the QR code
Last month, on our annual trip to
Tokyo we noticed the appearance of a unique stamp on people’s
business cards and other official documents. The Japanese, as a
culture, are big on stamps and use them from everything to signing
documents to adding a personal touch to letters and notes. So we
wondered what this new stamp, which looks like a modern form of
hieroglyphics, could possibly mean. (see inset)
The
answer, we were surprised to find out, is that the stamps are an
improved form of bar code known as QR code. Folks in Tokyo have been
taking marketing data and converting them into a QR code stamp to
make it easy to transfer information from paper to computer. The
facilitator of this transfer: Japan’s ubiquitous mobile phones which
come with cameras capable of reading the symbol.
QR Code is a form of 2-D
(two-dimensional) symbology developed by Denso Wave (a division of
Denso) and released in 1994 with the primary aim of being a symbol
that is easily interpreted by scanner equipment. QR Code (2D Code)
contains information in both the vertical and horizontal directions,
whereas a bar code contains data in one direction only. QR Code
holds a considerably greater volume of information than a bar code.
The "QR" is derived from "Quick Response", as the creator intended
the code to allow its contents to be decoded at high speed.
Although initially used for tracking
parts in vehicle manufacturing, QR Codes are now used for inventory
management in a wide variety of industries. More recently, the
inclusion of QR Code reading software on camera phones in Japan has
led to a wide variety of new, consumer-oriented applications, aimed
at relieving the user of the tedious task of entering data into
their mobile phone. QR Codes storing addresses and URLs are becoming
increasingly common in magazines and advertisements in Japan. The
addition of QR Codes on business cards is also becoming common,
greatly simplifying the task of entering the personal details of a
new acquaintance into the address book of one's mobile phone.
Consumers with capture programs and a PC with an RS-232C-interface
may also use a scanner to acquire the data.
The best part of QR code usage is
that there is no license fee for companies that want to generate and
add the QR symbol to their marketing or other materials. QR Code is
an open standard in the sense that the specification of QR Code is
disclosed and that the patent right owned by Denso Wave is not
exercised. Personal users, can also easily work with QR code (both
writing and reading) because most recent camera equipped mobile
phones in Japan have the software already bundled into the phone .
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This
Month's Bridge Builder
Featuring
the real voice of IT across the Pacific
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January, 2005
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Analyzing
Japan’s economy
Dr.
Robert Madsen, Senior Fellow, Center for International
Studies, MIT
If you’ve ever read a recent edition of the
Economist Intelligence Unit’s quarterly report on Japan,
then you’ve probably done so to take advantage of the deep
economic insight of the report’s author, Dr. Robert Madsen.
Dr. Madsen is a Senior Fellow at MIT’s Center for
International Studies and a former Fellow at Stanford
University’s Asia-Pacific Research Center. In addition to
working with the Economist, Dr. Madsen is an economic
consultant to both private organizations and government
agencies in Asia and the US. Dr. Madsen holds a bachelor’s
degree from Harvard University, a Ph.D from Oxford
University, and a J.D. from Stanford Law School. Dr. Madsen
recently gave a presentation, courtesy of the Japan Society,
entitled “Japan’s New Economy” which focused on Dr. Madsen’s
analysis of Japan’s current and future economy. This month’s
Bridge Builder features key highlights from Dr. Madsen’s
presentation.
The main focus of Dr. Madsen’s discussion
was his theory that the high rate of savings in Japan has
been at the core of the decade long recession. He called
this “the fundamental problem” explaining that a high
savings rate results in a low cost of capital which allows
companies to easily borrow and invest in producing
additional supply. This is normally fine if there is enough
demand to meet that supply. But in Japan’s case,
insufficient demand, because people save so much, leads to
excess supply. The typical economic reaction to excess
supply is Export- which Japan has done quite a bit of, but
not enough. Remaining excess supply which stays inside the
country leads to deflation and slow or negative growth. This
fundamental problem, the high rate of savings, Dr. Madsen
explained, is a direct result of Japan’s population
demographics which features a large Baby Boomer group that
reached late middle age in the 80’s and 90’s. Late middle
age groups, in general, have a high propensity to save
because by the time someone has reached his 50’s he is
relatively debt free (mortgage all paid off) and can simply
save more.
Dr. Madsen contends that the recent
structural changes in Japan are not all that likely to help
the economy with its fundamental problem because they don’t
affect the savings rate or the supply/demand gap. Corporate
Restructuring for example, has been great for making
individual companies more profitable. But these
reorganizations have been bad for the economy because
layoffs mean less money in the economy to spend. Likewise,
Government fiscal reforms have taken a lot of the “pork” out
of government spending, particularly in the construction and
national infrastructure area. However, this has also
resulted in decreased demand in the economy which stifles
growth. Dr. Madsen pointed out that government spending in
the last few decades was one of the key drivers of the
demand that fueled economic growth.
Japan’s business culture has undergone
many changes in recent years but this too, says Dr. Madsen,
has not really affected savings. Corporate reform has meant
a great weakening in the Keiretsu system of vertical
integration. Nissan, for example, severed ties with many
suppliers during its corporate reform efforts causing many
of them to go out of business. A downward trend in the
pattern of cross-shareholdings among Japanese companies in a
keiretsu formation has also become more obvious. M&A’s,
hostile takeovers, and private equity group formation- have
all increased in recent years- indicating a clear trend
towards change in Japanese corporate practices. What does
all this do to affect the savings rate? Not much and
therefore are not likely to help Japan’s economy recovery.
So what is the outlook for Japan’s economy
given the above fundamental problem and the analysis that
the recent restructuring won’t really have an affect? Dr.
Madsen says it might be good if we look at the current
economic recovery as something that will last. The current
growth is a result of increased demand mainly from China. As
long as China continues to grow and demand the excess supply
from the Japanese economy, supply will not be in excess of
demand. However, Dr. Madsen points to the current slowdown
as reason to speculate that a China driven recovery is not
really cause for optimism. The truly bright outlook,
according to Dr. Madsen, comes from recent changes in the
household sector in Japan. Over the last 5-7 years, the Baby
Boomer group has been retiring yet spending like they were
still working. This has created a sharp drop-off in the
household savings rate. And this is just the beginning of
the Baby Boomer retirement process which will continue into
the next decade. Dr. Madsen sees the drop in savings as a
self-correction of the fundamental problem: decreased
savings leads to a higher cost of capital, less investment,
and less supply. Demand, meanwhile, will actually go up as
these Baby Boomers spend their money on healthcare, tourism,
and financial services. The Baby Boomers also transfer
wealth to their children who spend the money on housing, for
example. This all leaves Dr. Madsen feeling positive that
the Japanese economy has a good chance at a recovery fueled
by the same demographics that put a damper on the economy in
the first place.
For more information on the Japan Society,
please visit them on the web at
www.usajapan.org .
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5th Fiber Optics Expo
January 29-21, 2005, Tokyo
Big Sight (Tokyo International Exhibition Center)
Runs concurrently with INTERNEPCON Japan/IC
Packaging Technology Expo/Electrotest Japan/PWB EXPO/Electronic
Components Expo.
Nanotech 2005
February 23-25, 2005,
Tokyo Big Sight (Tokyo International Exhibition Center)
Leading Japanese event for nanotech. Runs concurrent
with Nano Bio Expo 2005
IC Card World 2005
March 1-4, 2005,
Tokyo Big Sight (Tokyo International Exhibition Center)
An exhibition of Smart cards, card systems, RFID,
applications, peripheral equipment, etc. for the Japanese market.
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