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What's New  January, 2005

Market Snapshot - Japan
Cracking the QR code

Last month, on our annual trip to Tokyo we noticed the appearance of a unique stamp on people’s business cards and other official documents. The Japanese, as a culture, are big on stamps and use them from everything to signing documents to adding a personal touch to letters and notes. So we wondered what this new stamp, which looks like a modern form of hieroglyphics, could possibly mean. (see inset) The answer, we were surprised to find out, is that the stamps are an improved form of bar code known as QR code. Folks in Tokyo have been taking marketing data and converting them into a QR code stamp to make it easy to transfer information from paper to computer. The facilitator of this transfer: Japan’s ubiquitous mobile phones which come with cameras capable of reading the symbol.

QR Code is a form of 2-D (two-dimensional) symbology developed by Denso Wave (a division of Denso) and released in 1994 with the primary aim of being a symbol that is easily interpreted by scanner equipment. QR Code (2D Code) contains information in both the vertical and horizontal directions, whereas a bar code contains data in one direction only. QR Code holds a considerably greater volume of information than a bar code. The "QR" is derived from "Quick Response", as the creator intended the code to allow its contents to be decoded at high speed.

Although initially used for tracking parts in vehicle manufacturing, QR Codes are now used for inventory management in a wide variety of industries. More recently, the inclusion of QR Code reading software on camera phones in Japan has led to a wide variety of new, consumer-oriented applications, aimed at relieving the user of the tedious task of entering data into their mobile phone. QR Codes storing addresses and URLs are becoming increasingly common in magazines and advertisements in Japan. The addition of QR Codes on business cards is also becoming common, greatly simplifying the task of entering the personal details of a new acquaintance into the address book of one's mobile phone. Consumers with capture programs and a PC with an RS-232C-interface may also use a scanner to acquire the data.

The best part of QR code usage is that there is no license fee for companies that want to generate and add the QR symbol to their marketing or other materials. QR Code is an open standard in the sense that the specification of QR Code is disclosed and that the patent right owned by Denso Wave is not exercised. Personal users, can also easily work with QR code (both writing and reading) because most recent camera equipped mobile phones in Japan have the software already bundled into the phone .

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This Month's Bridge Builder
Featuring the real voice of IT across the Pacific

January, 2005 

Analyzing Japan’s economy 
Dr. Robert Madsen, Senior Fellow, Center for International Studies, MIT

If you’ve ever read a recent edition of the Economist Intelligence Unit’s quarterly report on Japan, then you’ve probably done so to take advantage of the deep economic insight of the report’s author, Dr. Robert Madsen. Dr. Madsen is a Senior Fellow at MIT’s Center for International Studies and a former Fellow at Stanford University’s Asia-Pacific Research Center. In addition to working with the Economist, Dr. Madsen is an economic consultant to both private organizations and government agencies in Asia and the US. Dr. Madsen holds a bachelor’s degree from Harvard University, a Ph.D from Oxford University, and a J.D. from Stanford Law School. Dr. Madsen recently gave a presentation, courtesy of the Japan Society, entitled “Japan’s New Economy” which focused on Dr. Madsen’s analysis of Japan’s current and future economy. This month’s Bridge Builder features key highlights from Dr. Madsen’s presentation.

The main focus of Dr. Madsen’s discussion was his theory that the high rate of savings in Japan has been at the core of the decade long recession. He called this “the fundamental problem” explaining that a high savings rate results in a low cost of capital which allows companies to easily borrow and invest in producing additional supply. This is normally fine if there is enough demand to meet that supply. But in Japan’s case, insufficient demand, because people save so much, leads to excess supply. The typical economic reaction to excess supply is Export- which Japan has done quite a bit of, but not enough. Remaining excess supply which stays inside the country leads to deflation and slow or negative growth. This fundamental problem, the high rate of savings, Dr. Madsen explained, is a direct result of Japan’s population demographics which features a large Baby Boomer group that reached late middle age in the 80’s and 90’s. Late middle age groups, in general, have a high propensity to save because by the time someone has reached his 50’s he is relatively debt free (mortgage all paid off) and can simply save more.

Dr. Madsen contends that the recent structural changes in Japan are not all that likely to help the economy with its fundamental problem because they don’t affect the savings rate or the supply/demand gap. Corporate Restructuring for example, has been great for making individual companies more profitable. But these reorganizations have been bad for the economy because layoffs mean less money in the economy to spend. Likewise, Government fiscal reforms have taken a lot of the “pork” out of government spending, particularly in the construction and national infrastructure area. However, this has also resulted in decreased demand in the economy which stifles growth. Dr. Madsen pointed out that government spending in the last few decades was one of the key drivers of the demand that fueled economic growth.

Japan’s business culture has undergone many changes in recent years but this too, says Dr. Madsen, has not really affected savings. Corporate reform has meant a great weakening in the Keiretsu system of vertical integration. Nissan, for example, severed ties with many suppliers during its corporate reform efforts causing many of them to go out of business. A downward trend in the pattern of cross-shareholdings among Japanese companies in a keiretsu formation has also become more obvious. M&A’s, hostile takeovers, and private equity group formation- have all increased in recent years- indicating a clear trend towards change in Japanese corporate practices. What does all this do to affect the savings rate? Not much and therefore are not likely to help Japan’s economy recovery.

So what is the outlook for Japan’s economy given the above fundamental problem and the analysis that the recent restructuring won’t really have an affect? Dr. Madsen says it might be good if we look at the current economic recovery as something that will last. The current growth is a result of increased demand mainly from China. As long as China continues to grow and demand the excess supply from the Japanese economy, supply will not be in excess of demand. However, Dr. Madsen points to the current slowdown as reason to speculate that a China driven recovery is not really cause for optimism. The truly bright outlook, according to Dr. Madsen, comes from recent changes in the household sector in Japan. Over the last 5-7 years, the Baby Boomer group has been retiring yet spending like they were still working. This has created a sharp drop-off in the household savings rate. And this is just the beginning of the Baby Boomer retirement process which will continue into the next decade. Dr. Madsen sees the drop in savings as a self-correction of the fundamental problem: decreased savings leads to a higher cost of capital, less investment, and less supply. Demand, meanwhile, will actually go up as these Baby Boomers spend their money on healthcare, tourism, and financial services. The Baby Boomers also transfer wealth to their children who spend the money on housing, for example. This all leaves Dr. Madsen feeling positive that the Japanese economy has a good chance at a recovery fueled by the same demographics that put a damper on the economy in the first place.

For more information on the Japan Society, please visit them on the web at www.usajapan.org  .


Previous Interviews

Upcoming Events,

5th Fiber Optics Expo
January 29-21, 2005, Tokyo Big Sight (Tokyo International Exhibition Center)
Runs concurrently with INTERNEPCON Japan/IC Packaging Technology Expo/Electrotest Japan/PWB EXPO/Electronic Components Expo. 

Nanotech 2005
February 23-25, 2005, Tokyo Big Sight (Tokyo International Exhibition Center)
Leading Japanese event for nanotech. Runs concurrent with Nano Bio Expo 2005

IC Card World 2005
March 1-4, 2005, Tokyo Big Sight (Tokyo International Exhibition Center)
An exhibition of Smart cards, card systems, RFID, applications, peripheral equipment, etc. for the Japanese market.

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