Summer, 2005 |
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Market Snapshot - Japan
Baseball and the Japanese Internet Industry
In the United States, it is not
uncommon to have a baseball stadium named after a company- think SBC
park, Coors Field, Bank One Ballpark. The stadium name has always
been for sale to advertisers. But the team’s name on the other hand,
has always been reserved for the City the team calls home. In Japan
however, the tradition has always been the reverse: teams are named
after the company that represents the team’s owner, usually a major
Japanese corporation. For example, Yomiuri Giants (newspaper),
Hanshin Tigers (railway), or Orix Blue Wave (lease financier). The
importance of this tradition is that the corporate name, rather than
the team's home location, becomes the nickname for the team. During
baseball season, the company names get repeated constantly during
the nightly sportscasts, and printed abundantly in the daily and
weekly sports pages. Team ownership is, in a sense, a ticket to
household acceptance. So it was with great fanfare that two, and
almost three, key players in the Japanese Internet entered the
baseball arena last year.
The first company to be successful in
its bid to enter Japanese baseball was Rakuten, the Amazon of Japan.
Rakuten, the largest ecommerce portal in Japan, generated extensive
publicity when it applied to enter Japanese professional baseball
after the merger in 2004 of two teams led to a reduction in the
number of teams in the Pacific League from six to five. Rakuten took
the sixth spot on the strength of its application, which emphasized
its ability to breathe new life into Japanese baseball which had
been suffering from lagging popularity in recent years. Rakuten
hired an American, Marty Kuehnert (the first foreigner) as General
Manager and named itself the Tohoku Rakuten Golden Eagles based in
Sendai, Japan.
The other successful entrant was
software and telecommunications powerhouse Softbank which bought the
Hawks from failing retailer Daiei. Softbank is an IT-media
conglomerate, renowned for its low-priced ADSL access service, which
revolutionized Japan's broadband market by capturing more than a
third of Japan's 12 million ADSL subscribers. Now known as the
Fukuoka Softbank Hawks (notice that both Rakuten and Softbank have
started adding place names to their teams in the American fashion),
the team plays at the Fukuoka Dome and is also part of the Pacific
League.
Yet perhaps the most interesting
story of Internet companies in baseball in Japan is the unsuccessful
bid to enter baseball from Livedoor who competed against Rakuten to
start a team after the merger of Orix Bluewave and Kintetsu Buffalos
in the Pacific League last year. Livedoor started life in Japan as
an advertising sponsored ISP but gradually moved into multiple other
businesses fueled by investments from the venture capital community.
The company today offers online securities trading, DVD rentals, Web
hosting, an Internet auction site and owns a venture-capital
investment arm, an IT consulting business, and a
mobile-phone-software developer. Takafumi Horie, the 32-year-old
chief executive of Livedoor, shocked Japan's sports world when he
announced his intent to form a baseball team. The elders who control
Japanese baseball were disgusted, with one commenting that it would
be impossible "to let some unknown person in."- needless to day,
Livedoor didn't get the franchise.
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This
Month's Bridge Builder
Featuring
the real voice of IT across the Pacific
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October, 2005
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Creating
the cross-border company
Mr. Kenzo
Ishida, President and CEO of Aidi USA, Inc. & Mr. Alan Tafapolsky, Managing Partner, Tafapolsky & Smith
While the number of Fiber to the Home (FTTH)
subscribers in Japan may already be in millions, the number
of such subscribers in the US is still in the thousands.
What this means for manufacturers of FTTH related equipment
is that there is opportunity in both countries- each with
its own sense of urgency. As the country with the most
number of FTTH subscribers in the world (over 2 million),
Japan is a proving ground for FTTH technology. As the
country with one of the largest potential markets for FTTH
(over 100 million households), the US presents a massive
revenue growth opportunity. So what is a FTTH startup
supposed to do when it has the technology and manufacturing
capabilities but limited financial resources? If you’re Aidi
Corporation, maker of PLC Optical Splitters, you find a
venture capital firm willing to let you do a concurrent
setup in Japan and the US. At a recent Keizai Society event,
the two founders of Aidi, Kenzo Ishida and Alan Tafapolsky
described how their cross border operation came into
existence and expressed their thoughts on doing business in
both markets.
Mr. Ishida and Mr. Tafapolsky first took
some time to discuss their background . Prior to founding
Aidi in 2004, Mr. Ishida co-founded Scion Photonics(also an
optical company), which was acquired by JDSU in April of
2004. Before that, his 28 year career included management
positions at Intel Japan and IBM, where he had two US
assignments, in Vermont and Florida labs. Mr. Ishida
graduated from Osaka Institute of Technology and a MS from
Osaka University. He has numerous patents in optical and
semiconductor packaging and materials. Mr. Tafapolsky,
meanwhile, co-founded the firm of Tafapolsky & Smith in 2000
after more than 7 years as an immigration attorney, both in
California and Washington D.C., specializing in business
immigration law. He has numerous post-baccalaureate degrees
focusing on law and diplomacy and certification in dispute
resolution from Univ. of Wisconsin, Georgetown, Tufts and
Harvard University respectively. Mr. Tafapolsky explained
that he is currently General Counsel to Aidi USA after
helping the company get funded and off the ground.
The two gentlemen focused their
presentation on the exact process of starting up the
company, which largely relied on fundraising. Although the
no preference was given to either US or Japan VCs- the two
found some unique differences in investing criteria. A
critical distinction was that while U.S. VCs were not warm
to the idea of “seed” funding an immediately cross-border
company, the Japanese VCs had no issue with it. The Japanese
VC they ultimately chose was Nikko Ant Factory who gave them
surprisingly favorable terms. Ant Factory’s only major
condition: that Aidi give them extensive reporting on the
status of the business at very regular and short intervals.
Aidi was ultimately funded in October of 2004 to the tune of
$2.7 million.
The two Aidi founders also talked about
their China/Japan manufacturing strategy and gave the
audience some tips for dealing with Chinese manufacturers
(they also have a satellite office in Chain). For example,
in Mr. Ishida’s experience Taiwanese owned operations tend
to more sensitive to intellectual property protection.
Another very interesting discussion was how at one point,
the company formation was entirely reliant on Mr. Ishida’s
VISA status. Mr. Ishida was waiting for green card approval
while fundraising- the VCs would not fund the company
without it. Mr. Ishida mentioned that without the help of
one of his former Intel suppliers who sponsored his VISA,
the green card would not have even been possible.. Mr.
Ishida also have credit to Mr. Tafapolsky’s immigration law
representation for making everything work out smoothly- the
two originally met when Mr. Tafapolsky was representing one
of Mr. Ishida’s former employers in getting Mr. Ishida a
Visa.
While Aidi has much ground to cover and
much work to do in taking on the US and Japanese market (the
company targets manufacturers who sell FTTH equipment to
Carriers such as Corning and ADC), the results so far seem
positive. Aidi is already expecting revenues of
approximately $2.0 million for 2005. Aidi USA is located in
Downtown San Francisco in the offices of Tafapolsky & Smith
LLP. The company’s website is
www.aidicorp.com . For more information on the Keizai
Society, please visit them on the web at
www.keizai.org .
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Security Solution 2005
October 26-28, 2005, Tokyo
Big Sight (Tokyo International Exhibition Center)
Concurrent with WPC 2005 (a PC focused event),
Nikkei Business Publications, Inc. is going to hold the “Security
Solution 2005”, an exhibition for security business in the network
society. The exhibition will have the latest technologies, including
network security technologies and corporate security management systems.
Call
Center/CRM Conference 2005
November 17-18, 2005,
Sunshine City Convention Center Tokyo
A comprehensive review of call center technology for
the Japanese market focused on demonstrations of the technology.
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