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What's New  Summer, 2005

Market Snapshot - Japan
Baseball and the Japanese Internet Industry

In the United States, it is not uncommon to have a baseball stadium named after a company- think SBC park, Coors Field, Bank One Ballpark. The stadium name has always been for sale to advertisers. But the team’s name on the other hand, has always been reserved for the City the team calls home. In Japan however, the tradition has always been the reverse: teams are named after the company that represents the team’s owner, usually a major Japanese corporation. For example, Yomiuri Giants (newspaper), Hanshin Tigers (railway), or Orix Blue Wave (lease financier). The importance of this tradition is that the corporate name, rather than the team's home location, becomes the nickname for the team. During baseball season, the company names get repeated constantly during the nightly sportscasts, and printed abundantly in the daily and weekly sports pages. Team ownership is, in a sense, a ticket to household acceptance. So it was with great fanfare that two, and almost three, key players in the Japanese Internet entered the baseball arena last year.

The first company to be successful in its bid to enter Japanese baseball was Rakuten, the Amazon of Japan. Rakuten, the largest ecommerce portal in Japan, generated extensive publicity when it applied to enter Japanese professional baseball after the merger in 2004 of two teams led to a reduction in the number of teams in the Pacific League from six to five. Rakuten took the sixth spot on the strength of its application, which emphasized its ability to breathe new life into Japanese baseball which had been suffering from lagging popularity in recent years. Rakuten hired an American, Marty Kuehnert (the first foreigner) as General Manager and named itself the Tohoku Rakuten Golden Eagles based in Sendai, Japan.

The other successful entrant was software and telecommunications powerhouse Softbank which bought the Hawks from failing retailer Daiei. Softbank is an IT-media conglomerate, renowned for its low-priced ADSL access service, which revolutionized Japan's broadband market by capturing more than a third of Japan's 12 million ADSL subscribers. Now known as the Fukuoka Softbank Hawks (notice that both Rakuten and Softbank have started adding place names to their teams in the American fashion), the team plays at the Fukuoka Dome and is also part of the Pacific League.

Yet perhaps the most interesting story of Internet companies in baseball in Japan is the unsuccessful bid to enter baseball from Livedoor who competed against Rakuten to start a team after the merger of Orix Bluewave and Kintetsu Buffalos in the Pacific League last year. Livedoor started life in Japan as an advertising sponsored ISP but gradually moved into multiple other businesses fueled by investments from the venture capital community. The company today offers online securities trading, DVD rentals, Web hosting, an Internet auction site and owns a venture-capital investment arm, an IT consulting business, and a mobile-phone-software developer. Takafumi Horie, the 32-year-old chief executive of Livedoor, shocked Japan's sports world when he announced his intent to form a baseball team. The elders who control Japanese baseball were disgusted, with one commenting that it would be impossible "to let some unknown person in."- needless to day, Livedoor didn't get the franchise.

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This Month's Bridge Builder
Featuring the real voice of IT across the Pacific

October, 2005 

Creating the cross-border company
Mr. Kenzo Ishida, President and CEO of Aidi USA, Inc. & Mr. Alan Tafapolsky, Managing Partner, Tafapolsky & Smith

While the number of Fiber to the Home (FTTH) subscribers in Japan may already be in millions, the number of such subscribers in the US is still in the thousands. What this means for manufacturers of FTTH related equipment is that there is opportunity in both countries- each with its own sense of urgency. As the country with the most number of FTTH subscribers in the world (over 2 million), Japan is a proving ground for FTTH technology. As the country with one of the largest potential markets for FTTH (over 100 million households), the US presents a massive revenue growth opportunity. So what is a FTTH startup supposed to do when it has the technology and manufacturing capabilities but limited financial resources? If you’re Aidi Corporation, maker of PLC Optical Splitters, you find a venture capital firm willing to let you do a concurrent setup in Japan and the US. At a recent Keizai Society event, the two founders of Aidi, Kenzo Ishida and Alan Tafapolsky described how their cross border operation came into existence and expressed their thoughts on doing business in both markets.

Mr. Ishida and Mr. Tafapolsky first took some time to discuss their background . Prior to founding Aidi in 2004, Mr. Ishida co-founded Scion Photonics(also an optical company), which was acquired by JDSU in April of 2004. Before that, his 28 year career included management positions at Intel Japan and IBM, where he had two US assignments, in Vermont and Florida labs. Mr. Ishida graduated from Osaka Institute of Technology and a MS from Osaka University. He has numerous patents in optical and semiconductor packaging and materials. Mr. Tafapolsky, meanwhile, co-founded the firm of Tafapolsky & Smith in 2000 after more than 7 years as an immigration attorney, both in California and Washington D.C., specializing in business immigration law. He has numerous post-baccalaureate degrees focusing on law and diplomacy and certification in dispute resolution from Univ. of Wisconsin, Georgetown, Tufts and Harvard University respectively. Mr. Tafapolsky explained that he is currently General Counsel to Aidi USA after helping the company get funded and off the ground.

The two gentlemen focused their presentation on the exact process of starting up the company, which largely relied on fundraising. Although the no preference was given to either US or Japan VCs- the two found some unique differences in investing criteria. A critical distinction was that while U.S. VCs were not warm to the idea of “seed” funding an immediately cross-border company, the Japanese VCs had no issue with it. The Japanese VC they ultimately chose was Nikko Ant Factory who gave them surprisingly favorable terms. Ant Factory’s only major condition: that Aidi give them extensive reporting on the status of the business at very regular and short intervals. Aidi was ultimately funded in October of 2004 to the tune of $2.7 million.

The two Aidi founders also talked about their China/Japan manufacturing strategy and gave the audience some tips for dealing with Chinese manufacturers (they also have a satellite office in Chain). For example, in Mr. Ishida’s experience Taiwanese owned operations tend to more sensitive to intellectual property protection. Another very interesting discussion was how at one point, the company formation was entirely reliant on Mr. Ishida’s VISA status. Mr. Ishida was waiting for green card approval while fundraising- the VCs would not fund the company without it. Mr. Ishida mentioned that without the help of one of his former Intel suppliers who sponsored his VISA, the green card would not have even been possible.. Mr. Ishida also have credit to Mr. Tafapolsky’s immigration law representation for making everything work out smoothly- the two originally met when Mr. Tafapolsky was representing one of Mr. Ishida’s former employers in getting Mr. Ishida a Visa.

While Aidi has much ground to cover and much work to do in taking on the US and Japanese market (the company targets manufacturers who sell FTTH equipment to Carriers such as Corning and ADC), the results so far seem positive. Aidi is already expecting revenues of approximately $2.0 million for 2005. Aidi USA is located in Downtown San Francisco in the offices of Tafapolsky & Smith LLP. The company’s website is www.aidicorp.com . For more information on the Keizai Society, please visit them on the web at www.keizai.org


Previous Interviews

Upcoming Events,

Security Solution 2005
October 26-28, 2005, Tokyo Big Sight (Tokyo International Exhibition Center)
Concurrent with WPC 2005 (a PC focused event), Nikkei Business Publications, Inc. is going to hold the “Security Solution 2005”, an exhibition for security business in the network society. The exhibition will have the latest technologies, including network security technologies and corporate security management systems.

Call Center/CRM Conference 2005
November 17-18, 2005, Sunshine City Convention Center Tokyo 
A comprehensive review of call center technology for the Japanese market focused on demonstrations of the technology.

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